Vegetable display at Borough Market, London
Amazon just bid nearly 14 billion to buy Wholefoods…
There is something about the organic & health food narrative that is increasingly starting to worry me. A couple of years ago you had to go to small often obscure shops for organic food, natural products and local produce, but recently we’ve started to see a lot of mainstream supermarkets jumping onto the bandwagon, introducing a dedicated spot in their shop to organic vegetables and fruit. A great evolution I thought at first. In Belgium a supermarket chain even decided to launch an organic version of their store. They now have 25 large stores and 80 pick-up points, in a country with about 11 million inhabitants this is huge. It sends out the right signal that more people want to make a more conscious choice when it comes to food. In the UK and US we’ve known Wholefoods for some time now but todays news that Wholefoods has been bought up by the big giant Amazon got me feeling more puzzled than excited…
I started to dawn on me that in one of those big superstores organic isle I spotted potatoes from Egypt and pears from Mexico…
I want everyone to eat organic so that more farmers can survive growing organic or biodynamic fruit and veg in a way the land is nourished instead of raped. I want people to eat far less meat but buy more ethically reared meat. Meat from animals reared in good conditions, outdoors on grass instead of concrete, it doesn’t even have to be organic (getting certified organic is very troublesome for animal farms in many countries), kindness in this case is good enough for me. We can no longer tolerate factory meat farms and need to go back to the ancient method of crop rotation. …
Regula Ysewijn is a food writer, stylist and photographer, with a particular interest in historical recipes. he is a Great Taste Awards judge and a member of The Guild of Food Writers, as well as one of the two judges on 'Bake Off Vlaanderen', the Belgian version of 'The Great British Bake-Off'. A self-confessed Anglophile, she collects old British cookbooks and culinary equipment in order to help with her research. She is the author of 5 books: Pride and Pudding the history of British puddings savoury and sweet, Belgian Café Culture, the National Trust Book of Puddings, Brits Bakboek and Oats in the North, Wheat from the South. 
